Pronto, the rapidly-repeating online lottery game run by Inter Lotto, has been suspended following a dispute with BT over the network. It looks unlikely that the controversial game – which the Government has vowed to outlaw – will be revived, though Roy Fisher, Inter Lotto managing director, says the company is considering its options. The […]
Asem Mohammed is a man on a mission. In his mid-20s, Mohammed, who works in accountancy and lives in Hounslow, has spent the past two years monitoring press ads from the cosmetics industry. He has made more than 50 complaints to the Advertising Standards Authority (ASA), the ad industry’s self-regulatory body for non-broadcast campaigns. All […]
While Jacques Cousteau might have relished the underwater theme of Eurotunnel’s Le Shuttle, he, along with the rest of the French population, would probably have had difficulty pronouncing the name. Eurotunnel says it has ditched the Le Shuttle tag to reduce confusion in the cross channel market, and not because of any language difficulties. There […]
Even Salman Rushdie comes out of hiding for the BBC. The author is one of a number of personalities to take part in the BBC’s first full-blown marketing campaign for digital TV – the first by any broadcaster. Coming from the same stable as the highly praised “Perfect Day”, the new film breaks on August […]
United Biscuits has created a new “power brand development team” for McVitie’s Group, headed by recently appointed ex-Unilever chief Ed Jackson, to drive international expansion. Jackson was appointed to the new position of managing director of development operations in July, as revealed exclusively in Marketing Week. (MW July 9). He will head a team of […]
Umbro has dropped its “Only Football” tag as the brand diversifies into general leisure sportswear. The privately-owned Manchester-based company, which kits out the England football team, will produce trainers and apparel, such as tops and jackets, for the general sports market. Until now all shoes and clothing were made expressly for football use. Steve Preston, […]
Nike has appointed Duncan Mills, Nike’s media director for Asia-Pacific, as European media manager. Mills moves from Hong Kong, where he handled Nike’s media relations in countries as far afield as Australia and South Africa. He will now be the company’s most senior media executive in Europe. He reports to Nike’s US-based global director of […]
Andrew Ingham’s Factfile “Why radio has local authority”, highlighted a most unrevealing piece of research that the Radio Advertising Bureau is no doubt going to hail as “groundbreaking”. Unfortunately, the research would seem to back up a most ordinary perception of the medium among its own listeners. None of the stations are particularly authoritative and […]
I was pleased to see you recognise the significance of the relaunch of Carlsberg Export in your News Analysis (MW July 16). The feature combines a number of opinions, which you are entitled to, with some factual errors, which should be corrected. You assert that Carlsberg-Tetley “has lagged far behind its rivals”, however, we set […]
August, the month when car manufacturers traditionally do their briskest trade with private buyers, is proving a testing time for leading Korean marques Daewoo and Hyundai. After several years of spectacular progress, in which improved product, thoughtful marketing and keen pricing combined to create ballooning sales and increased prestige, they now face a crisis. The […]
Dairy Crest has ditched Mellors Reay & Partners and appointed Grey in an agency roster shake-up which also entails brand-swaps for lead agency Young & Rubicam.
Dean Sims has resigned as general manager of the British American Tobacco-owned trade marketing diversification company Work Investment Company (WIC) to join another part of the BAT empire. The move puts a question mark over BAT’s multi-million pound commitment to its trademark diversification programme. BAT would not confirm Sims’ new position, but sources say he […]
The reorganisation of BT an-nounced by group managing director Bill Cockburn last week (MW August 13) is designed to make it lean, responsive and adaptable. The BT Cockburn has in mind is completely different from today’s telecoms giant. The former WH Smith chief executive has restructured the company to protect it against rivals which are […]
More details have emerged of Daewoo’s pan-European branding campaign, which Duckworth Finn Grubb Waters is understood to have won. It is believed that Duckworth Finn, which already handles the 15m UK advertising account, pitched against Bates Italia and a German agency linked to the BBDO network for the Korean car maker’s business. CIA Media, the […]
Just when you thought the “new man” was dead and long buried he turns up under cover in the most unlikely of places. The Diary recently overheard that IPC, publisher of lad bible Loaded, has been conducting attitudinal research in deepest darkest Esher. According to a source, the focus groups’ …er well-informed focus shifted away […]