The departure of two of Kellogg’s most senior executives over the past week underlined the catalogue of problems facing the US cereal colossus. Donald Fritz, president of Kellogg Europe and executive vice president of Kellogg Company, resigned last week after 19 years (MW September 17). This week, it was the turn of Thomas Knowlton, president […]
A s handy an indicator of forthcoming recession as any is the catering sector in general, and licensed premises in particular. There is something of Victorian morality in this index – how can we squander the family’s pennies in a gin alley, when there are little hollow-cheeked mites in the corner of a flag-stoned slum […]
Walkers Snack Foods UK vice-president of marketing Martin Glenn has made the leap to leading the company as president and chief executive officer. Glenn, who takes up a position only rarely achieved by marketing directors, replaces Tony Illsley who quit four weeks ago to become chief executive of Telewest, the UK’s second largest cable television […]
Britvic Soft Drinks is launching a juice-based soft drink range for the pub market called J20, supported by a 3m advertising campaign. J20 is aimed at 25- to 44-year-olds and is available in three flavour combinations – apple and mango, orange and passionfruit, and apple and melon. The ad campaign, by HHCL & Partners, launches […]
Andrew Cracknell, chairman and former creative director of Ammirati Puris Lintas London, is leaving the agency, and may quit the advertising business altogether. Cracknell, 52, is moving to APL Worldwide in November to work on a “specific creative project” with APL chief Martin Puris in New York. He will leave in December after three years […]
EMAP is launching a masthead radio programme based on its women’s glossy magazine Red, to be broadcast on the company’s Magic radio network. Red’s November issue will carry a cover mount and a 48-page supplement called “Have the perfect Christmas”. Its contents will be promoted on the Magic stations using short editorial features giving tips […]
The quality of response a call centre yields largely depends on the quality of the brief it originally receives from the client. Yet telemarketers find that clients and advertising agencies still regard call centre selection and briefing as a simple job to be carried out by their most junior staff and at the last possible […]
A US advertising agency which numbers Agfa, Colgate and the famous knife makers Swiss Army Brands among its clients, is in partnership talks with London media agencies. Mullen Advertising, of Wenham, Massachusetts, is negotiating with a number of agencies over setting up a UK buying operation for its clients. According to research from the American […]
We wear their baseball caps, sometimes back to front, we eat their disgusting hamburgers, watch their immature, violent films, listen to their rubbishy music, mimic their manners and speech, and watch agog as the man they call Mr President lowers himself slowly into the dustbin of history amid shrieks of global laughter. But do we […]
The US government will pour around US$65m (39m) a year into a new long-term campaign to market the US as a tourist destination – if a bill called the Visit USA Act gets the green light from Congress on October 11. According to a spokesman for the US National Tourism Organisation, which is backing the […]
First, the good news. The budgets allocated for sales promotion looks likely to soar over the next 12 months. As part of this year’s Marketing Week Sales Promotion Agencies Reputation Survey – the third such survey – marketers at leading British companies were asked what plans they had for their sales promotion budgets over the […]
Beware of BT telesales people offering savings – it could cost you money. The Diary was persuaded to join the PremierLine scheme, where, for a small charge, savings can be made on certain calls. But on this month’s bill, the Diary was informed that savings of 3.458 were made after a charge of 5.10 – […]
So, according to your Special Report “First class post” (MW September 10), 80 per cent of direct mail recipients open mailshots and 40 per cent reply to them? These campaigns must be either tiny and highly targeted or offering a free BMW for every response. I was under the impression that the average response rate […]
BT is to launch a new service for residential numbers, which enables different ringing tones to be emitted from one phone, according to who the call is for. Customers will pay a fee for the Distinctive Ring service, which allows different members of the household to have their own personalised numbers for the same phone […]
Satellite mobile phone company ICO Global Communications is preparing to put its worldwide ad account out for pitch as it ramps up its marketing department. ICO is one of three companies – alongside Iridium and Globalstar – intending to offer a mobile phone network that can be accessed anywhere in the world, by satellite. Vice-president […]