BT to launch swifter home Internet access

BT is launching a new product this week aimed at speeding up Internet access for home users, called BT Highway. The launch will be supported by an above- and below-the-line advertising campaign.

A press campaign for BT Highway has already broken in the Internet supplements of national news- papers with the claim that “BT’s Highway connects you to the Internet four times faster than a modem”.

The technology allows an ordinary phone line to be converted into two digital ISDN lines and an analogue phone port, so users will be able to access the Internet at the same time as using the phone or fax with no need for a second phone line.

Customers can also use the power of both ISDN lines for Internet access at much greater speeds.

The service will be available from September 15. BT Highway will be targeted at teleworkers and small businesses.

The same service can be provided through an ISDN line in conjunction with an adapter which allows the use of two channels simultaneously, but BT will market Highway as the simpler alternative.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here