Delay derails Virgin plan for Dome exhibit

Virgin is in talks with the New Millennium Experience Company about the inclusion of one of its high-speed tilting trains as an exhibit in the Dome.

But it is understood plans for the train’s inclusion have been shelved because they will not be ready until 2001. Agoon Gardiner, marketing co-ordinator at GEC Alstom, which is manufacturing the trains in conjunction with Fiat Ferroviaria, confirms: “There was a discussion but the train won’t be ready.”

A Virgin spokesman says: “As things stand, there is no agreement,” but it remains possible that a full-scale model of the train could still be included.

Such a move would signal a U-turn for Richard Branson, who wrote in the Mirror last August: “I have always felt strongly that the Millennium Dome was a sad waste of money…I didn’t want to be involved with a giant white elephant.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here