DIGESTS

ITV has announced its first commissioned programmes for ITV2, which airs this November. They include Bedrock, a daily teenage magazine show.

Yorkshire Tea is to sponsor ITV’s Heartbeat series – a deal brokered by Laser on behalf of ITV.

Telewest, the cable operator, formally announced its takeover of rival General Cable for 649m yesterday (Tuesday).

Sky has signed another four-year deal with the US National Football League which guarantees it exclusive live coverage of the Super Bowl, as well as 17 other live games.

Mars Confectionery is un-veiling a 2.4m TV push on September 6, to support its Galaxy brand, through Grey Advertising. Media is through Mediacom. A 30-second ad, called ‘Ideal Home’, attempts to convey that nothing is what it seems apart from the luxury of eating Galaxy chocolate.

IPC Magazines has appointed Adrian Pettett as the publisher of Loaded. He moves from KLP Music Sponsorship, where he was a project director.

Precise Communications has appointed Mike Baxter from TSMS as its new director of media and broadcast sponsorship.

TDI has been awarded the advertising rights for Sheffield Supertram.

Carlton has struck a 60,000 deal which will see the Nationwide Building Society sponsor Goals Extra – Central’s Saturday football programme.

The Observer and The Guardian are doubling their capacity for colour pagination from eight to 16 pages each. The changes will come into effect this Sunday for The Observer, and in November for The Guardian.

Maiden Outdoor has won the contract to set up and manage about 600 six-sheet poster sites for the Morrisons supermarket chain.

The Times and Sunday Times are offering readers the chance to take advantage of cheap flights with easyJet, by collecting tokens from the two newspapers from September 7.

CHBI Razorfish has strengthened its marketing department with the appointment of Dee Edwards, a former marketing manager at Net Profit, as new business manager.

Beeb, a BBC Website, has the only official online message book where fans of Princess Diana can register their tributes. Earl Spencer has agreed to add the messages to the Althorp archive of condolences.

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