Don’t knock self-regulation

Why contribute to the constant sniping at the ASA (MW August 27)? Any marketer with a sense of reality will know that supporting self-regulation is the only way to ensure a positive and unrestricted future.

I have had many dealings with the ASA and I do not agree that the Authority is “failing… members of the public”. I once made a complaint myself and found that the matter was dealt with in an exemplary fashion and the customer-care service skills your article claims are absent.

The ASA is not a police force. It is simply giving the best practice guidance according to the self-regulatory code of practice drawn up by representatives of the marketing industry itself (CAP).

If companies want self-regulation to continue in the UK, stop knocking the ASA and support one of the most enlightened systems in Europe. It may not be perfect, but it’s better than the alternative.

Charles Ford

Editorial director

Avenue Publications



Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here