Duke acts to block Blenheim Palace Website

The 11th Duke of Marlborough is taking legal action to stop a company cashing in on the name of his ancestral home by calling its Website after Blenheim Palace.

John George Vanderbilt Henry Spencer-Churchill, whose grandfather was Winston Churchill’s cousin, wants to launch his own Blenheim Palace Website offering a range of merchandise.

The Duke has issued a High Court writ against Geoffrey Louis Pidoux, a director of co-defendant Amicus Research & Management, to stop him using the domain name Blenheim-Palace.co.uk, offering it for sale or registering a name which includes the words Blenheim Palace.

Pidoux, of Woodstock, Oxfordshire, who intends to defend the writ, says: “I want to sell limited edition prints of Blenheim Palace.”

In July, the Court of Appeal upheld a High Court ruling in favour of six top British companies, including Marks & Spencer, against three Internet domain dealers. The ruling forced them to surrender their collection of domain names which resembled familiar trademarks.

Stephen Digby, a partner with Withers solicitors, which is representing the Duke, says: “An offer to pay Mr Pidoux reasonable costs of transferring the domain name to the Duke has been declined. The Duke has therefore issued proceedings.”

Recommended

Threats of an ASA hijacking are untrue

Marketing Week

Three cheers for British Gas Trading’s Jon Kinsey, who is quoted in your Cover Story ASA (“Cause for concern” MW August 27) as saying: “We have used the ASA on many occasions over the past year to ensure the customer is not fed bum information and doesn’t act on bum information.” You then go on […]

Imperial unveils ultra low-tar L&B

Marketing Week

Imperial Tobacco is launching an ultra low-tar version of its best selling value brand, Lambert & Butler. Imperial claims Lambert & Butler is the first value brand to move into this category. Gallaher’s rival mid-market brand, Sovereign, is only available in a Lights version. Lambert & Butler Ultra will be positioned to compete head-on with […]

Brief

Marketing Week

Honda starts a 5m advertising campaign this week to build brand awareness before the launch of the new Accord next month. The campaign includes three, 20-second TV ads detailing Honda’s Prelude, CR-V and Integra. Developed by CDP, the ads aim to highlight the technical innovation of the three cars, raising awareness of Honda prior to […]