Old brands for ‘New Britain’

To my knowledge there have been two genuine “New Britains” (MW August 27) this century, in the years following the First and Second World Wars. Both were periods of physical and moral regeneration.

Yet beneath these upheavals ran a deep seam of continuity, typified in a small way by the nation’s shopping habits. Thus our grandparents enjoyed Robertson’s Jam, Kellogg’s Corn Flakes, Hovis and Ovaltine, brands which we are told in your article “least represent New Britain”.

Seemingly unfashionable brands like these represent the very best of our past, our present and our future too. They stand for authenticity and integrity, values that are absent from one or two of the candidates which you suggest represent New Britain.

Tom Blackett

West Byfleet


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