Branson rant at ads Virgin on extreme

Virgin One staff nervously gave a first viewing of the 3.5m launch TV campaign for its new-style banking account to a select group of journalists, including the Diary, in a private dining room at posh Mayfair restaurant The Square, last week.

The dessert wine was slipping down a treat when a voice suddenly boomed across the dining table telling embarrassed Virgin One managing director Jayne-Anne Gadhia to stick with the first ad, which was good, but to scrap the other four which were “f***ing rubbish”.

Curiously, the criticism stemmed not from one of the cynical hacks in attendance, but from none other than Virgin Group chairman Richard Branson, who was also viewing the ads, created by TBWA GGT Simons Palmer, for the first time.

Unfortunately TBWA has already shot a series of 20 ads at great expense on location in South Africa.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here