Digests

WCRS is to launch a new branding campaign for Siemens domestic appliances using the catchline ‘white goods don’t have to be white’.

TBWA GGT Simons Palmer has created the launch campaign for Holsten’s new strong lager called Pure 6. The ads use the theme “strong but light” and break on September 14.

Fitch, the design consultancy, has increased pre-tax profits by 8.9 per cent to 1.43m.

Courts has chosen Fast Show comedy actor Paul Shearer to replace Bruce Forsyth in its new campaign through Lowe Howard-Spink, which breaks on September 10.

HJ Heinz in the US is holding a global review of its $150m (89m) tomato ketchup advertising account, shortlisting incumbent DDB Needham Worldwide, Leo Burnett, Euro RSCG and Bates Worldwide. It is thought TBWA/Chiat Day is also involved.

The Meat and Livestock Commission is determined to go ahead with its new 2m Quick Lamb TV, press and poster campaign despite mounting fears that BSE has been passed on to sheep. The MLC says the campaign, created by BMP DDB, “demonstrates confidence in the product”.

The Institute of Practitioners in Advertising has relaunched an update of the book ‘Testing to destruction – a critical look at advertising research’ written by Alan Hedges.

Leagas Delaney has created a campaign for the Health Education Authority. It aims to encourage women to be more active.

HDM Linx has been appointed to handle the advertising account for Mercury Selected Trust in Continental Europe following a three-way pitch against Mellors Reay & Partners and Team Saatchi. Mercury Asset Management will stay with DMB&B Financial in the UK.

Fedsure Investments UK, which owns Beale Dobie and Policy Portfolio, has appointed Camp Chipperfield Hill Murray to handle through-the-line advertising.

Court Burkitt & Company had created a 1.5m TV campaign for Bakers Complete dry dog food which concludes with the line ‘Bakers makes your dog’s life complete’.

Design Bridge has re-designed the packaging for Silver Spoon.

Continental Airlines has agreed to sponsor two more trains on the Gatwick Express line. The deal has been put together by outdoor contractor Maiden.

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