DIGESTS

Procter & Gamble will shortly reveal the details of its ‘2005’ initiative, which aims to build global business units based on products rather than regions. The project was outlined by chairman John Pepper and president Dirk Jager last week.

Procter & Gamble will shortly reveal the details of its ‘2005’ initiative, which aims to build global business units based on products rather than regions. The project was outlined by chairman John Pepper and president Dirk Jager last week.

Chanel has hired Meryl Bagguley as its new marketing director. She moves from Clinique, where she was marketing manager.

Iceland has announced pre-tax profits for the six months to July 4 of 23.6m on sales of 833.8m, compared with last year’s first half profits of 17.9m on sales of 711.2m. The chain is testing a convenience format called ‘Iceland Extra’.

Electrolux FoodCare is launching a new European press campaign which aims to demonstrate the company’s understanding of food. The ads, through Bartle Bogle Hegarty, include one which shows shards of ice ripping the flesh of a raspberry, illustrating how not to freeze fresh produce. Media is through Motive.

Carlsberg is to sponsor the Euro 2000 football championships and Carlsberg Ice Beer is to sponsor Avalon’s Comedy Network.

Campbell Distillers has launched Havana Club Anejo Reserva, a premium blend of Cuban rums. It will cost 15.99 for a 70cl bottle.

Liberty, the upmarket department store, has abandoned its search for a marketing director. Managing director, Michele Jobling, will take control of the store’s marketing.

Diesel has appointed Luca Fuso as its new director of marketing operations. He was formerly general manager of Diesel Italia.

Christian churches in the UK are launching a 1m poster campaign to encourage people to explore a spiritual approach to life.

Design Rights International Group has acquired the rights to develop sponsorship and licensing for the Basketball League.

Cunard European sales and marketing director, Cathy Jackson, has left the company.

Ed Sims, former Unijet marketing director, has been poached by Airtours as marketing, sales and development director.

BA is rumoured to have secretly toned down the design of its tail fins after protests from UK travellers.

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