Grasp labelling opportunity now

Alaistair Campbell’s letter on label-ling (MW August 27) highlights a growing area of concern among the worlds of disability and healthcare.

As an umbrella group of 350 disability advice and information providers, we are constantly hearing calls from our members for information and product labelling to be available in accessible formats.

Making containers with braille symbols is just one way of attracting a vast market of sensory impaired consumers. Using plain English is another way to broaden your client base as this will help those with learning difficulties to understand and to use the product.

There are many simple ways that you can include people with disabilities in your target market. Try it. If you don’t, someone else will.

Katie Harrison

ADAIP (Alliance of Disability Advice and Information Providers

Doncaster

South Yorks

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here