Alaistair Campbell’s letter on label-ling (MW August 27) highlights a growing area of concern among the worlds of disability and healthcare.
As an umbrella group of 350 disability advice and information providers, we are constantly hearing calls from our members for information and product labelling to be available in accessible formats.
Making containers with braille symbols is just one way of attracting a vast market of sensory impaired consumers. Using plain English is another way to broaden your client base as this will help those with learning difficulties to understand and to use the product.
There are many simple ways that you can include people with disabilities in your target market. Try it. If you don’t, someone else will.
ADAIP (Alliance of Disability Advice and Information Providers