‘Naked’ Smirnoff ads given go-ahead despite complaints
A Smirnoff poster which revealed a naked couple has been allowed to run despite complaints from the public.
A press ad in the same campaign for the IDV brand, showing a naked woman with a map of India in place of her pubic hair, also caused concern.
The Advertising Standards Authority believed that the campaign, through Lowe Howard-Spink, linked alcohol to sex. But the challenge was not upheld by the ASA Council in this month’s report.
Regular offender Ryanair, which has had four complaints upheld against it in the past year, was criticised for an ad through Griffin Bacal which failed to say its Oslo and Stockholm flights landed at out-of-town airports.
The Bank of Scotland and the Bradford & Bingley Building Society have also been rapped, for misleading claims in press ads about interest rates on their savings accounts.
A complaint was also upheld against Connex South Central over a poster which claimed that a train service operated between Brighton and London Victoria every half an hour. The complainant said it was misleading because the services only ran during peak periods.
Dyson suffered a setback in its running battle over advertising claims with its rivals.
The company made eight complaints about magazine ads for the Miele Cat & Dog cleaner, but only one was upheld.
