Quaker in 2m launch of microwave Oats

Quaker Oats is launching a micro-wavable porridge, packaged in individual servings, called OatSo Simple.

The company is spending 2m on advertising and sampling to support the launch this year.

Television and press ads, created by Young & Rubicam, are scheduled to break at the end of October or beginning of November. The brand will be on shelf from the end of this month.

The product, which has been available in the US for several years, comes in four flavours: cinnamon and apple, original, golden syrup, and honey bran.

Each box contains eight individually wrapped servings and will cost 1.49 (boxes of original flavour will contain ten sachets for the same price).

Commercial director Mark Potgieter controls the sales and marketing for Quaker’s cereal brands. He was appointed at the beginning of the year following the departure of Jeff Cowell. Potgieter was previously equity director with responsibility for new product development and branding.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here