If the Edinburgh fringe really mirrors digital TV, does that mean next time I go down to my newsagents to buy a TV listings magazine I’ll get hassled by out of work drama students wearing strange costumes and balling at me through a megaphone to watch their programme – details of which will be attached to a grubby flyer which will be pushed into my hand even if I say no thanks?
Nigel Lawrence
London
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?