Brief

Mobile phone company One-2-One starts a new 5m TV campaign this week.

Mobile phone company One-2-One starts a new 5m TV campaign this week. The campaign, through Bartle Bogle Hegarty, features three situations where a journalist needs to make an immediate call after uncovering a variety of unmissable stories – finding Elvis alive and living with Buddhist monks; the hatching of a pterodactyl; and the discovery of human cloning. The ads, which run on terrestrial and satellite channels, run in tandem with a 3m call tariffs push. Media is handled by Motive.

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