Briefs

IBM researchers claim they have developed a computer display which will make eye fatigue a thing of the past, offering on-screen clarity on a par with the printed page. The prototype liquid crystal display, dubbed Roentgen, quadruples the density of pixels used in existing screens. IBM (www.ibm.com) hopes the estimated cost of $5,000 (3,000) for manufacturing the display will fall with economies of scale.

MSN.co.uk, (www.msn.co.uk), the Microsoft portal site targeting the UK, formally revamps this week, with a series on minor amendments to its major overhaul earlier this year. The site is expected to extend personalisation features and the prominence of its free e-mail facilities through the HotMail brand, already reported to have attracted over 700,000 UK users.

Gerber Foods soft drink brand Um Bongo has extended its current ad campaign as the first advertiser on the Cartoon Network Website (www.cartoon- network.co. uk). The online campaign launches on September 24 (right).

UK-based online retailer IMVS (www.imvs.com) has signed up to act as retailing partner with Music Choice, the satellite-delivered 44 channel radio service which launches on the Sky digital platform next month. The deal with Music Choice, already established on cable systems across Europe, will see IMVS handling sales from Music Choice’s Website (www.musicchoice.co.uk)

France, Spain and Italy will emerge as the European countries with more interactive TV households than homes with interactive personal computers, according to a report by Datamonitor. The personal computer will emerge as the dominant interactive consumer device in Germany, while the UK, along with Sweden, will show a high penetration of both technologies. Overall, there will be 40 million European households with “online-enabled PCs” by the year 2002, predicts the report, compared with a European total of households equipped with digital set-top boxes of 15 million (www.datamonitor.com).

E+trade, the world’s number two online stockbroker, has relaunched its Website. The company aims to triple its number of trading accounts to 1.5 million. The California-based company claims that it is poised to commit $150m (91m) over the coming year on developing its online presence by establishing its site as a “portal site” for financial information on the Web.

Online natural health store VitaSave (www.vitasave.com) has signed an “anchor tenant” deal to be featured on health and fitness areas of the Excite navigation service. The deal by the US-based retailer follows a similar agreement struck with leading consumer health site Thrive.

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