IMVS ‘unfazed’ by Yahoo! music deal with CDnow

US-based online music store CDnow has signed up as “the premier music retailer” on the Yahoo! UK and Ireland site, just weeks after UK-based IMVS signed a similar deal with the leading navigation site.

But Christopher Codrington, marketing director at IMVS (www., says he is unconcerned that CDnow is the preferred music vendor alongside his company on the Yahoo! site.

“Our deal provides an exclusive lock-out for UK-based online retailers,” says Codrington. “The way these deals with major search sites are structured allows for them to feature a ‘global’, normally US-based, online retailer in the category, followed by a regional retailer.”

But the issue of “preferred retailer” deals on major sites remains in a state of flux, he says.

Codrington insists that the flow of sales from Yahoo! has not been affected. And he says that if US-based music sellers want to compete in the UK online market, they will have to establish UK distribution centres.

CDnow, ( last week became one of the first e-commerce companies to launch a TV advertising campaign. The ads broke during last Thursday’s coverage of the MTV Video Music Awards.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here