LH-S’ novel approach to creative ads

A lot of very creative advertising comes out of Lowe Howard-Spink – and the Diary has discovered its origin.

Sarah Smith, head of creative service for the agency, is married to none other than John Fowles, the world- renowned author of such works as The French Lieutenant’s Woman, The Magus and The Collector.

So look out for Vauxhall ads set in Lyme Regis featuring love stories with double endings – one requited and one thwarted. Or Smirnoff ads staring Anthony and Michael Quinn set on the exotic Greek island of Spetsai.

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