Merloni searches for senior UK marketer

Merloni, the Italian white goods manufacturer which owns the Indesit and Ariston brands, is looking for a senior marketer who will capitalise on growth in the sector.

The new position could be either a marketing director or head of marketing, reporting to UK managing director John McDarren.

A Merloni spokesman says: “We’re doing this to bolster the marketing department, maintain a strong presence and strengthen our brands in the UK.”

The post has been created as a result of increasing growth in the UK white goods market. The sector has risen in value by 22 per cent since 1992 and was worth 2.26m in 1997, according to Mintel.

Industry pundits ascribe growth in the sector, which includes fridges, washing machines and cookers, to a number of factors, including building society windfalls and increasing demand for more fashionable, colourful products.

The sector is likely to see greater price competition following the Government’s decision to outlaw the price-fixing “recommended retail price”.

Merloni uses advertising agency DMB&B for its Indesit brand and TBWA GGT Simons Palmer for Ariston. Media buying for both brands is handled by Carat.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here