Take a Break spends 2m in TV debut

Take A Break, the UK’s best-selling women’s weekly, is to be advertised for the first time on television since its launch in March 1990.

The 2m two-week campaign, created by Mustoe Merriman Herring Levy, is due to break tonight. It will appear on ITV, Channel 5 and sat-ellite with buying through Motive.

The aim of the campaign is to encourage sampling by potential readers who may not have looked at the title since its launch eight years ago.

Two executions have been shot by David Garfath of The Paul Weiland Film Company. The first features a women juggling washing, a rucksack and a computer and the second a woman spinning her husband and meals on sticks, while reading from the magazine.

Published by H Bauer Publishing, Take a Break has suffered a decline in circulation from its peak in 1994. According to its audited figures, the magazine had an average net circulation for the period July to December 1994 of 1,507,567 per week compared to 1,234,541 per week for the period January to June 1998.

Latest from Marketing Week

Get ready for Cannes 2018: Hot topics and what to see

Cannes Lions

With the Cannes Lions Festival of Creativity kicking off in three days, here’s your run down of all the hot topics up for discussion at the first festival since the Cambridge Analytica scandal broke, Sir Martin Sorrell resigned from WPP and the #MeToo movement was born.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here