Take a Break spends 2m in TV debut

Take A Break, the UK’s best-selling women’s weekly, is to be advertised for the first time on television since its launch in March 1990.

The 2m two-week campaign, created by Mustoe Merriman Herring Levy, is due to break tonight. It will appear on ITV, Channel 5 and sat-ellite with buying through Motive.

The aim of the campaign is to encourage sampling by potential readers who may not have looked at the title since its launch eight years ago.

Two executions have been shot by David Garfath of The Paul Weiland Film Company. The first features a women juggling washing, a rucksack and a computer and the second a woman spinning her husband and meals on sticks, while reading from the magazine.

Published by H Bauer Publishing, Take a Break has suffered a decline in circulation from its peak in 1994. According to its audited figures, the magazine had an average net circulation for the period July to December 1994 of 1,507,567 per week compared to 1,234,541 per week for the period January to June 1998.

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