Telegraph lines up new-look website

The Electronic Telegraph is being relaunched next Monday, in a move to ease navigation of the site’s contents and pave the way for increased e-commerce.

The relaunch includes a series of more clearly sub-branded “magazine” elements on the site, which will be published on a clearly defined daily and weekly basis.

In addition to the site’s existing Euronet and travel-dedicated Planet sections, a revamped book section, arts reviews, recruitment, motoring and education sections will now be published.

The Electronic Telegraph is linking with Amazon.com UK subsidiary Bookpages to offer immediate online sales of publications on the book site, which will now feature its own URL.

“The booksonline.co.uk site will offer a database of a thousand reviews dated from August 1996, and every book reviewed on the site will have a ‘buy button’ next to it,” says general manager Danny Meadows-Klue.

The online newspaper is also linking with UK online music store IMVS (see story below) to offer online sales of CDs and computer games through its daily reviews site.

Meadows-Klue declines to comment on whether the Electronic Telegraph is seeking a similar merchandising deal with any online ticketing agency.

He says: “We have held back from striking partnerships for e-commerce. We wanted to be sure that there were enough people out there spending enough money to make developing bespoke systems viable. We have tried to tackle our biggest problem, which is improving ease of navigation around the site.”

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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