Three agencies battle over 15m Bradford & Bingley

Building society Bradford & Bingley is talking to Walker Media, Manning Gottlieb Media and MSc, New PHD’s joint venture with Partners BDDH, about its 15m media account.

Building society Bradford & Bingley is talking to Walker Media, Manning Gottlieb Media and MSc, New PHD’s joint venture with Partners BDDH, about its 15m media account.

The media review follows the appointment of M&C Saatchi in May to the group advertising account after a four-way pitch against Rapier, WCRS and Rainey Kelly Campbell Roalfe. The media buying account was handled by full service agency Leo Burnett, but had been held by Walker Media on a temporary basis since March.

Bradford & Bingley is gearing up for a 15m relaunch of the brand next year, which could include axing the building society’s men-in-bowler-hats trademark.

Commercial director Ruth Blakemore has expanded the marketing department with a number of new posts (MW July 23). Her initiative followed the acquisition from Lloyds TSB of TSB’s Mortgage Express in May last year and the Black Horse estate agency chain in April, for a total of 110m.

Former Bradford & Bingley marketing development manager Dave Wormall became group head of communications in July. He is responsible for pushing the new corporate identity. At the time of going to press he was unavailable for comment.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here