True nepotism in the ad world

Carl Johnson, chief executive at advertising agency TBWA GGT Simons Palmer, knows how to please his clients.

He has just saved Virgin Direct the extortionate cost of hiring child models and the hassle of having them professionally photo-graphed for its new ad campaign by using some informal snapshots of his own children.

One of Johnson’s angelic-looking sons can be seen riding barefoot on a tricycle, while the other is pictured chewing a Teletubby toy. Let’s hope they grow up to be as devilishly good-looking as their dad.

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