Brief

BBC Scotland has launched its biggest advertising campaign to date, aimed at improving long-term audience perceptions of the corporation. Created by Faulds Advertising in conjunction with the BBC’s own production team, the campaign has three different executions showing ‘ordinary’ Scottish people watching programmes such as Rab C Nesbitt and Hamish MacBeth. BBC Scotland will run advertising on bus sides in October and radio ads on BBC Radio Scotland. Further TV executions are planned for later this year and early 1999.