The advertising campaign for the National Lottery’s latest scratchcard game, Payout 2001, is the last new work by Saatchi & Saatchi before the account switches to WCRS in November. The campaign breaks on September 27 with a 20-second TV ad running for two weeks, followed by six-sheet posters, radio ads and bus sides until the end of October. National Lottery operator Camelot says it is close to launching its 50th scratchcard game.
The Payout 2001 game offers players the chance to win 10,000 a month for two years. The TV commercial shows a scratchcard winner being greeted on the steps of his bank by the manager and staff with a red carpet and champagne.