Britvic Soft Drinks is launching a juice-based soft drink range for the pub market called J20, supported by a 3m advertising campaign.
J20 is aimed at 25- to 44-year-olds and is available in three flavour combinations – apple and mango, orange and passionfruit, and apple and melon.
The ad campaign, by HHCL & Partners, launches in November, and press executions will run in men’s magazines and the style press.
Britvic director of still drinks Jennie Ayers says: “J20 fulfils the need for innovation, choice and better value in the soft drinks arena and we are confident that it will appeal to the mass market.”
The launch coincides with an overhaul of packaging and product formulations across Britvic’s entire range.