Saatchi & Saatchi and Grey are understood to be the last two contenders for the Sporting Life account.

Saatchi & Saatchi and Grey are understood to be the last two contenders for the Sporting Life account.

Bartle Bogle Hegarty has set up a new integrated marketing division run by BBH business development director Steve Kershaw.

Martin Tait Redhead has won the 4.5m Furnitureland advertising, marketing and PR account. A new radio campaign featuring Joanna Lumley breaks this autumn.

Tullo Marshall Warren has designed a new brochure to promote British Airways’ premium business traveller product, Club World, using the catch line ‘Promise’…

…Interbrand Newell & Sorrell, the agency behind the British Airways tail-fin redesign, has created the identity for Oneworld, the five-strong global airline alliance, which includes BA.

Elmwood, the design consultancy, is designing the Football Association’s bid document for England to host the World Cup in 2006.

Citigate has bought Dewe Rogerson for 27m. The company will become Citigate Dewe Rogerson.

Fuller Smith & Turner is to spend 500,000 on new advertising for its Extra Special Bitter. The advertising will be carried in special interest and consumer magazines.

Enterprise IG has created the identity for Quadriga, the business-to-business division of Thorn.

The Advertising Association is holding meetings at all three political party conferences.

Cognosis, the strategy consultancy, has hired former Henley Centre chairman Bob Tyrell as non-executive development partner.

Banks Hoggins O’Shea has created fridge maker LEC’s first campaign for ten years. The 1m push will run until next summer (white goods feature page, 45).

Retail Planning Associates has won the account to convert KwikSave outlets into Somerfield supermarkets. The brief includes creating pilot concepts in some of the stores.

WCRS has created a campaign for Radox Everfresh, Sarah Lee’s new liquid bath soap. The ads star Leslie Grantham of EastEnders fame.

Dairy Crest will launch Prima Milano pasta melt, its first chilled convenience product, with a 1m TV campaign created by Hill Watson.

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