Dixons reclaims New Look marketer

New Look head of marketing Sarah Carpenter has quit the company to rejoin the Dixons Stores Group.

Carpenter will take up the job of general manager of Dixons Stores Group Direct in October. It is a new role at the electrical retailer, where she will be responsible for developing the non-retail side of the business. This will include overseeing its online shop, the direct marketing of its extended warranty scheme called Coverplan, and Partmaster, the chain’s catalogue of spare parts. It is understood Carpenter is moving to Dixons’ Hemel Hemstead office.

New Look, a fashion chain with 440 outlets, is based in Weymouth in Dorset.Carpenter joined the company in February after a spell as head of corporate development at Dixons. Prior to that she was managing director of The Link.

Her job at New Look is being filled by deputy Jo Fox, until a replacement has been finalised.

Carpenter appointed M&C Saatchi to create a radio campaign for New Look last May, hiring Walker Media to handle the buying. Both appointments were on a project basis only.

New Look founder Tom Singh floated the company on the Stock Exchange in June. From a high of 1.69 a share, the stock now stands at about 1.29.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here