Dixons reclaims New Look marketer

New Look head of marketing Sarah Carpenter has quit the company to rejoin the Dixons Stores Group.

Carpenter will take up the job of general manager of Dixons Stores Group Direct in October. It is a new role at the electrical retailer, where she will be responsible for developing the non-retail side of the business. This will include overseeing its online shop, the direct marketing of its extended warranty scheme called Coverplan, and Partmaster, the chain’s catalogue of spare parts. It is understood Carpenter is moving to Dixons’ Hemel Hemstead office.

New Look, a fashion chain with 440 outlets, is based in Weymouth in Dorset.Carpenter joined the company in February after a spell as head of corporate development at Dixons. Prior to that she was managing director of The Link.

Her job at New Look is being filled by deputy Jo Fox, until a replacement has been finalised.

Carpenter appointed M&C Saatchi to create a radio campaign for New Look last May, hiring Walker Media to handle the buying. Both appointments were on a project basis only.

New Look founder Tom Singh floated the company on the Stock Exchange in June. From a high of 1.69 a share, the stock now stands at about 1.29.

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