Forte appoints chief in bid to transform Posthouse Hotels

Forte Hotels has beefed up its Posthouse Hotels marketing department, with the appointment of a new marketing director and nine new marketing positions.

Caroline Beecher, formerly brand director for the Forte UK region, takes on the new marketing director role. Forte is currently recruiting a marketing manager. Posthouse is also taking on two marketing controllers with responsibility for through-the-line marketing activity and brand development, three product managers and three new marketing operations managers.

The move follows the reorganisation of the hotel company’s senior management, mapped out by chief executive Antoine Cau in July. The hotel group was structured to match its three key brands, Posthouse, Heritage and Le Meridien (MW July 23).

Beecher says: “The new team reflects the enormous importance we are placing on the Posthouse brand. For the first time, we have dedicated roles for brand development and commercial activity, enabling us to really push the brand forward.”

Forte is looking to “radically transform” the Posthouse brand and is currently ploughing 100m into the chain. It is also planning to promote its three new restaurant brands, Junction, Rotisserie and Traders.

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