Speculate to accumulate…

Beware of BT telesales people offering savings – it could cost you money. The Diary was persuaded to join the PremierLine scheme, where, for a small charge, savings can be made on certain calls. But on this month’s bill, the Diary was informed that savings of 3.458 were made after a charge of 5.10 – leaving the Diary worse off by 1.642.

When the Diary complained about this apparent discrepancy to BT, PremierLine customer service attendant Anna said savings were made on call charges over 45. The Diary clearly hadn’t been making enough calls.

She offered to cancel the scheme: “If you think your call charges are going to be below 45.” How does the Diary know what the coming bill will be? “Everybody knows roughly,” says Anna, adding: “If you want to make money, you just have to take the gamble.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here