The high price of cinema ads

Over recent months a number of contributors to your magazine have commented on the way in which cinema has finally established itself as a credible advertising medium. However, there is little mention of the high price paid by cinema-goers for this success.

The tiresome ritual of being forced to sit through up to ten minutes of bloated, overproduced cinema ads really can take the edge off an otherwise enjoyable evening

If you are an infrequent cinema-goer then these extended commercial breaks are a mild irritant. If however you are, like me, a keen film-buff, the whole procedure can become intolerable, particularly when tacked on to the beginning of a film that may itself be upwards of three hours long.

These commercials seem to have been produced either by junior creative staff with pretentions that far outstrip their talent or more seasoned hands looking for a broader canvas on which to sketch their “masterpiece” The results rarely amount to more than a cack-handed attempt to grasp the zeitgeist.

If I have to again endure the Labatt’s Ice burning canoe or Smirnoff’s freeze frame epic I shall go mad.

Cease and desist, you are alienating your audience.

Claude Evershott

Minotaur Services

Hemel Hempstead

Herts

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here