The famous Heinz keystone has been redesigned and will appear in a new format on all canned products in the UK. Heinz products carried as many as 50 slightly different versions of the Heinz keystone, but now all will be of uniform size and shape, outlined with a white and a gold band. The package […]
BBC Scotland has launched its biggest advertising campaign to date, aimed at improving long-term audience perceptions of the corporation. Created by Faulds Advertising in conjunction with the BBC’s own production team, the campaign has three different executions showing ‘ordinary’ Scottish people watching programmes such as Rab C Nesbitt and Hamish MacBeth. BBC Scotland will run […]
Manufacturers of washing machines, ovens, fridges, freezers, dishwashers and dryers are striving to update their brand images. The white goods market is moving into a slow cycle following last year’s boom, inspired by building society windfalls. Manufacturers are also preparing for the implications of the end of recommended retail prices, which came into effect on […]
First, the good news. The budgets allocated for sales promotion looks likely to soar over the next 12 months. As part of this year’s Marketing Week Sales Promotion Agencies Reputation Survey – the third such survey – marketers at leading British companies were asked what plans they had for their sales promotion budgets over the […]
So, according to your Special Report “First class post” (MW September 10), 80 per cent of direct mail recipients open mailshots and 40 per cent reply to them? These campaigns must be either tiny and highly targeted or offering a free BMW for every response. I was under the impression that the average response rate […]
BT is to launch a new service for residential numbers, which enables different ringing tones to be emitted from one phone, according to who the call is for. Customers will pay a fee for the Distinctive Ring service, which allows different members of the household to have their own personalised numbers for the same phone […]
Satellite mobile phone company ICO Global Communications is preparing to put its worldwide ad account out for pitch as it ramps up its marketing department. ICO is one of three companies – alongside Iridium and Globalstar – intending to offer a mobile phone network that can be accessed anywhere in the world, by satellite. Vice-president […]
Decisions, decisions. Digital TV is upon us and already I have more choice than I can handle. I cannot yet receive it, of course, any more than anyone else outside a handful of broadcasting establishments, research labs and retailers’ head offices. To see a real digital picture, the average viewer must wait for the October […]
BSkyB has come out on top after an Independent Television Commission ruling this week, allowing it to supply TVs containing software designed to carry exclusively its own digital services. The ruling means buying a TV will become similar to buying a computer. BSkyB, unlike ONDigital, will be able to produce these integrated TV sets without […]
BMW has moved its Spanish advertising account from Soluciòn to SCPF, a Barcelona-based agency whose other clients include Pizza World and Damm beer. The German car maker spent Pta.1,300m (5.4m) on advertising in Spain during 1997.
US conglomerate The Dial Corporation manufactures everyday household products, such as canned meat, Vienna sausages, washing powder, soap and air freshener, and it is coming to the UK. From its base in Phoenix, Arizona, the company is hatching ambitious international expansion plans, which include the launch of its flagship Dial soap brand in the UK […]
The advertising campaign for the National Lottery’s latest scratchcard game, Payout 2001, is the last new work by Saatchi & Saatchi before the account switches to WCRS in November. The campaign breaks on September 27 with a 20-second TV ad running for two weeks, followed by six-sheet posters, radio ads and bus sides until the […]
Digital TV will usher in the end of television as we know it. There’s a deadline and the clock is ticking. Digital TV will be similar to analogue satellite/cable, but with the capacity for more channels and for interactive services, electronic programme guides and better audio-visual quality. Within a year, we’ll be able to get […]
Home appliance manufacturer Electrolux is dropping the brand names Parkinson Cowan and Tricity Bendix from its range of built-in white goods, in favour of generic Electrolux branding. The Electrolux built-in range of ovens, fridges and washing machines consists of both new and existing products. The two brand names remain on free-standing appliances. Electrolux head of […]
Lager, that bastion of laddism, is starting to assume a new androgyny.