Brief

The Breast Cancer Coalition is launching a TV, cinema and press campaign, created by Bartle Bogle Hegarty. The initiative features celebrities including ex-Spice Girl Geri Halliwell, Gloria Huniford and Sally Gunnell all saying ‘It could be you’ – the line made famous by Saatchi & Saatchi’s National Lottery advertising. The 40-second ads break this week, and will run on Channel 4, Channel 5 and a range of satellite stations. They will be backed by press ads.