Brief

Delaney Fletcher Bozell has created a 2m relaunch campaign for Save & Prosper.

Delaney Fletcher Bozell has created a 2m relaunch campaign for Save & Prosper. The ads focus on the S&P brand, rather than refer to specific products. The campaign aims to convey that customers can enjoy the good life if they save with S&P. It will run for eight weeks in the press and on poster sites. A fleet of taxis will be painted red and carry S&P branding. The company is sponsoring the personal finance programme on London News Radio for four months. BJK&E is handling the media buying and planning.

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