Brief

Abbott Mead Vickers.BBDO has created a new campaign for Robertson’s Golden Shred, an RHM brand. The television ads break on October 5 with the message that a breakfast including Golden Shred will put you in a good mood. The campaign uses the strapline, ‘Put some zest in the day ahead with Robertson’s Golden Shred’. It features an ‘energised’ postman dancing over hedges, dustbins and dogs and generally spreading his good mood after eating Golden Shred. Ian Greig, James Robertson head of marketing, says: ‘Golden Shred is brand leader in the marmalade market. This campaign will add some extra energy and vitality to the brand and market.’

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