Brief

Abbott Mead Vickers.BBDO has created a new campaign for Robertson’s Golden Shred, an RHM brand. The television ads break on October 5 with the message that a breakfast including Golden Shred will put you in a good mood. The campaign uses the strapline, ‘Put some zest in the day ahead with Robertson’s Golden Shred’. It features an ‘energised’ postman dancing over hedges, dustbins and dogs and generally spreading his good mood after eating Golden Shred. Ian Greig, James Robertson head of marketing, says: ‘Golden Shred is brand leader in the marmalade market. This campaign will add some extra energy and vitality to the brand and market.’

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here