BSkyB digital ‘transition’ chief quits post

David Thatcher, customer marketing director at BSkyB responsible for “transition” – the conversion of analogue TV subscribers to digital – is leaving to join a publisher.

Thatcher leaves at Christmas, three months after Thursday’s launch of Sky Digital, to join International Masters Publishers as new business development director.

He will be responsible for identifying new business areas for the company, which sells a range of goods, from CD-Roms to cookery cards, through direct marketing.

Thatcher, who has worked on the Sky transition programme since last September, joined the broadcaster three years ago. Before this he worked in the books division of Time Life. His role at Sky involved working closely with M&C Saatchi, Sky’s advertising agency, which set the tone of the campaign, and its sales promotion agency Claydon Heeley International.

He says: “It has been a very interesting job because it was so fundamentally different. I would be delighted to stay but this was an offer I couldn’t refuse.”

It is not known if the company will appoint a direct replacement.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here