CK Cosmetics hires first Euro chief

Unilever-owned Calvin Klein Cosmetics has appointed its first vice-president for European marketing and sales development.

Shelley Smyth has been promoted from managing director of Calvin Klein Cosmetics UK. She took up the position at the beginning of this week.

Smyth has responsibility for European marketing and education. The European marketing director, advertising director and education director will report to her.

The company has just set up the European education department. It trains staff from all levels – from customer services to teaching the company’s core values.

Lynne Bonson, senior vice-president and general manager for Europe, says the appointment is a result of expansion. “We’re getting ready to launch our tenth brand next year and we needed someone to manage the growth,” she says. The company is unveiling Contradiction for Men in March 1999.

The appointment follows news that Calvin Klein is considering the centralisation of its 60m European media buying account.

CIA Medianetwork and Initiative Media, which until now have shared the business, are pitching for the account. Smyth will oversee the review.

Calvin Klein Cosmetics incorporates fragrances such as CK One, Eternity and Contradiction, which it launched in March with an ad campaign starring Christy Turlington.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here