ONdigital, the joint venture between Carlton and Granada, is spending 90m on marketing the launch of its 30-channel digital service, which launches on November 15. It revealed this week that it will offer basic packages of six channels for 7.99 a month. Adding premium film and sport channels will cost between 5 and 18 a month.
Dixons will tonight (Wednesday) open its flagship store on Oxford Street from 11.30pm until 1am to sell the first Sky Digital hardware. Dixons chief executive John Clare and footballer Vinnie Jones will kick off a champagne reception.
Cable & Wireless Communications launches new telephone and TV packages with an integrated marketing and advertising drive next Monday with TV, press, radio, posters and door-drops by Grey Integrated.
The Mirror Group yesterday acknowledged that The Daily Mail had overtaken the circulation of The Mirror in a statement two weeks before the Audit Bureau of Circulations figures for September are published. The Mail becomes the country’s biggest selling daily paper after The Sun.
The Broadcasters’ Audience Research Board says its audience monitoring panel will not include sufficient homes using digital channels when BSkyB launches tomorrow to enable individual digital channels to be separately identified. Digital channels will be included in ‘other viewing’.
Zebra the media agency has been appointed by toy company Playmobil to handle its media buying in the UK.
Andy Hart, senior vice-president of IDG marketing services for Europe, Middle East and Africa, has been appointed managing director of Sunday Business.
The Evening Standard is to increase its pagination capacity to a maximum of 96 pages and double its colour capacity from December.
News International has signed a 2m sponsorship deal with Virgin Radio. The Times will sponsor the station’s daily sports bulletins and News of the World will sponsor Saturday afternoon show Rock ‘n’ Roll Football.
IPC’s NME has signed a five-year sponsorship deal with Carling Premier for the NME Brat Awards, which will be renamed the NME Premier Awards.
Cabal Communications has appointed former deputy advertising manager for Dennis Publishing’s Maxim, Dan Proctor, as its new associate business development director for its advertising division.
Royal London Insurance is to launch a customer magazine which will be produced by the Addison Design Company and The Publishing Team.