Digests

Bartle Bogle Hegarty’s New York office has won its first US account. The agency was handed the $25m (16m) Reebok Classic relaunch account without a pitch…

…BBH has created a campaign for Elida Fabergé’s Salon Selectives, which will break on October 5.

The Institute of Practitioners in Advertising has launched a new report called ‘Understanding the financial value of brands’, written by Leslie Butterfield chairman of Partners BDDH and David Haigh, managing director of Brand Finance (Cover Story, page 28).

The National Bingo Game Association is thought to be talking to DMB&B, Saatchi & Saatchi, Young & Rubicam and Abbott Mead Vickers.BBDO about its 5m account.

Team Saatchi has won the 500,000 Portmeirion Potteries account.

Martin Tait Readheads, the Newcastle-based agency, is setting up a PR division.

Willox Holmes Law has created a 500,000 press campaign for the British Potato Council.

BH McCann has been appointed by Toggi, the equestrian and outdoor clothing brand, to create its first consumer advertising campaign.

Advertising Principles, the Leeds-based agency, has created a campaign for Thornton & Ross’ Zoflora disinfectant.

Teamspirit is carrying out a branding trial for financial company, The Foresters, in Nottingham. It will promote Foresters’ donation to a local air ambulance.

Bozell Worldwide has created a new 6m press and poster campaign for hotel chain Hilton, featuring photos of Nelson Mandela, Naomi Campbell and John Lennon and Yoko Ono taken at Hiltons around the world. The ads feature Hilton’s new catchline ‘It happens at the Hilton’.

MindShare has been appointed by BBC Music on a consultancy basis to look at media and marketing opportunities for its radio activities outside the UK.

McCann-Erickson has won the $150m (91m) account for US telecoms company Sprint from J Walter Thompson, San Franscisco.

The Advertising Brasserie is creating a new campaign for the Disney Channel, which will air this autumn in advance of the unbundling of cable and satellite channels.

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