BIB poised to hand 40m TV brief to O&M

British Interactive Broadcasting (BIB) is poised to appoint Ogilvy & Mather to its 40m brief to sell TV home shopping to the UK public.

British Interactive Broadcasting (BIB) is poised to appoint Ogilvy & Mather to its 40m brief to sell TV home shopping to the UK public.

BIB chief executive James Ackerman says: “We are looking to appoint O&M. The contracts have not yet been signed but we expect them to be. It shouldn’t take long.”

O&M fought off competition from Lowe Howard-Spink, Saatchi & Saatchi, and Bartle Bogle Hegarty to claim the account.

BIB will eventually run a hundred or more TV channels, providing a range of services including banking, holidays, shopping and online games.

BIB is owned by BT, BSkyB, Matsushita, and Midland Bank, which have agreed to put 265m into the company over the next five years.

The complex digital technology that runs the system has been dogged by delays. BIB was originally expected to launch a service this summer. Observers believe that BIB is likely to launch a limited service in autumn 1999.

A number of senior executives have come and gone in the 16 months since the company was set up. Peter Van Gelder was appointed in June 1997. He quit four months later when David Hilton came in over his head as chief executive last November. Hilton in turn was replaced by Ackerman in August this year.

Ackerman would not be drawn on the advertising strategy BIB will adopt.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here