Broadcasters say it from the heart

Television loves its audience and never has this been more apparent than now.

Television loves its audience and never has this been more apparent than now.

ITV unveiled its new heart-shaped logo last week. The press release endeavours to explain some of the thinking behind the new approach: “ITV is the channel closest to the heart of the nation.”

The release says that the logo is part of the channel’s new theme “TV From the Heart” – apparently this “reflects the channel’s unique position in British broadcasting”.

It’s an unfortunate choice of words because also unveiled last week was one of BBC Choice’s idents – another image of a heart.

Well it’s good to know that our national broadcasters really do love us – just switch on your TV, it’s like receiving a St Valentine’s card every day.

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