Digests

SmithKline Beecham’s nicotine replacement therapy, scheduled to be launched in January with an ad campaign through Ogilvy & Mather, is understood to be called Niquitin.

Victoria Wine and Thresher have chosen First Quench as their trading name for the merged business. The name will not apply to any retail brands, which will continue to trade under their current names.

Microsoft is to launch a cordless telephone handset which plugs into a PC in the UK next year.

The House, a new café chain, launches in London this week with plans to roll out ten outlets over the next year. Four IV Design Consultants created the interior, graphics and packaging.

Budgens and Total Oil open the first ‘Budgens at Total’ convenience store in Stevenage today (October 8).

Orange has launched into the business telecoms market with a package of services supported by a press campaign in broadsheet newspapers.

Walkers Snack Foods and Marks & Spencer are to advertise on the reverse of train tickets with a scheme devised by Image Promotions which began bus ticket advertising two years ago.

Crosse & Blackwell has launched its first fully branded frozen food range with New York Take Out and has launched a range of kettle snacks, Snack Stop.

Rover Cars UK has signed a two-year sponsorship deal with the England and Wales Cricket Board.

KP Foods UK has launched Brannigans Delicrisps with a 3m promotional campaign.

The Rugby Football League is to be sponsored for the forthcoming Test series with New Zealand by Lincoln Financial Group.

British Bakeries is launching a 1m poster and press campaign for Hovis Hoolies (right), a new premium roll.

Liz Ivens, former global communications manager for The Body Shop, has been appointed senior account director at The Braben Company.

Air Miles Travel Promotions offers an air mile for every 20 spent and not 200 as stated in Marketing Week last week.

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