Easy Jeans marketing boss leaves

Easy Jeans sales and marketing director Lydie Rybacki-Malgin has left the company without a job to go to. She has worked for the jeans manufacturer for more than 20 years.

The company is not looking for a replacement. Easy Jeans managing director John Chow will oversee sales and marketing, while Andrew Pyne remains sales manager and Gareth Davies will continue as marketing manager.

Davies claims Rybacki-Malgin’s departure is not a cost-cutting measure. Instead, he says, Chow “didn’t have the same aspirations for the company”.

The company has not invested significantly in advertising recently – it has spent about 250,000 through BMP DDB over the past year. It has attempted to combat the current denim slump by developing its non-basic ranges, which include combat trousers and fleece tops.

Jeans sales in the UK fell 14.3 per cent last year, according to ACNielsen. The decline has been attributed to the rise in popularity of combat trousers and sportswear.

Davies was promoted to marketing manager in August following the departure of Simon Edwards to Cobra Beer. Edwards was made redundant at Cobra three weeks after his appointment.

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