Off course in 4×4 feature?

Your feature on the imminent downturn in the 4×4 market (MW September 17) issue is tame and inconclusive.

How can you lead with a hard-hitting headline – “Crash on the way…” and end with a whimpering “It’s impossible to say when the cars will lose their mass appeal…”

It is not up to your usual standards and contains a number of contradictions, for example:

The price ranges quoted are misleading. Cherokees start at about 19,000 – not 25,000.

The “Toyota” in your main picture is so clearly a Land Rover Freelander.

One source says that they are fashion items but then suggests that the market leaders are style brands (and therefore not victim of fashion changes?).

Alan Horn

Operations director

Albemarle Interim Management

London W1

It’s hands up on the second point – a production error. Most Cherokees cost more than 25,000 and the point being made was that only those vehicles in the 25,000+ bracket have staying power. On the last item, the commentator was attempting, perhaps clumsily, to draw a distinction between “street fashion” and classic appeal – Editor.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here