Brief

Carlsberg Tetley is launching a 6m advertising campaign for Tetley’s Bitter this week. The TV campaign, which was created by Saatchi & Saatchi, is the next stage in a marketing programme for the brand which began with a relaunch last year. It is based on the strapline: ‘Tetley’s Bitter – Smoothly Does It’, and features a hero who finds simple solutions to everyday problems in order to get to his pint of Tetley’s Bitter. Clive Briscoe, Carlsberg Tetley’s director of brands, says: ‘Our new advertising will bring more dynamism to the brand.’