Burnett nets 170m P&G

Leo Burnett and MediaVest’s joint pitch for the 170m Procter & Gamble UK media business has paid off with the two agencies scooping the bulk of the business.

Leo Burnett has won the 165m television media buying account and the 5m outdoor advertising account, while MediaVest has won the 2m radio business. However, when the expected merger of the two agencies goes ahead, they will set up a dedicated P&G unit and pool the business.

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