Digests

M&C Saatchi denies it has been appointed by Sainsbury’s to carry out an internal project. But it admits to talks with the chain about a project, designed to help improve areas such as staff motivation. A specialist team within the agency carried out similar work for British Airways.

Paling Walters Targis, part of the WPP Group, has created an ad campaign for Pfizer’s Viagra drug for the UK’s medical press.

Claranet has moved its creative advertising account out of Banks Hoggins O’Shea, although the agency will continue to handle the Internet company’s media buying.

Incepta Group has announced an increase of 20 per cent in pre-tax profits to 3.05m for the half year to August 31. Chairman Bob Morton says the proposed acquisition of Dewe Rogerson will accelerate the group’s development in key markets.

Bates Advertising USA has bought the Houston-based ad agency company the Churchill Group which has clients such as Exxon Chemicals, Mobil, and Time Warner Cable.

Lloyd Northover Citigate, the design agency, has appointed Jo Clarke as its managing director for the Asia Pacific region.

Lambie-Nairn, the branding consultancy, has designed a new logo for the EuroNews channel.

Bartle Bogle Hegarty has created the first cinema commercial for clothes shop Wallis, shot in a ‘film noir’ style. It breaks on October 16 and will run alongside the new Gwyneth Paltrow movie ‘A Perfect Murder’.

4i, the design company, has created the ident for the Chris Evans breakfast show on Sky One.

Hill Watson has created a 2m TV campaign for The Ryvita Company’s Crackerbread brand. It is designed to appeal to a broader market than its core slimming target.

Yellow M, the Newcastle agency, has created a national TV campaign for health food chain Holland & Barrett. It features roller-skating pensioners rushing to get to the shop. Media buying is by MediaVest Manchester.

Claydon Heeley International has been appointed to develop a fundraising initiative in 1999 for the Imperial Cancer Research Fund.

Bates Dorland has designed a nationwide poster campaign for the Royal Mail’s new guaranteed delivery service. Copy lines include ‘We Swear’, ‘Dead Cert’ and ‘No Worries’.

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