Edwards groomed as NatMags’ heir apparent

Duncan Edwards, former director of corporate business development at The National Magazine Company, has been appointed to the new position of deputy managing director and is tipped to be the likely successor to managing director Terry Mansfield.

The promotion is not without controversy – Simon Kippen, publishing director for Good Housekeeping, had been tipped by some as the heir apparent.

Mansfield says: “Duncan will help to direct the company’s growth, which has doubled its revenues in the past five years.”

Duncan joined the company as advertisement director of Company magazine in 1989 and became its publisher in 1991.

He was promoted to director of corporate business development in 1994 and was appointed to the board of directors in 1996.

The NatMags, has 11 titles in its portfolio, including Cosmopolitan.

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