Gillette moves Oral-B into LH-S after US realignment

Gillette-owned dental products company, Oral-B, has moved its 2m advertising business out of Abbott Mead Vickers.BBDO and into Lowe Howard-Spink after a realignment of the business out of BBDO in the US.

Kate Earl, brand manager for Oral-B in the UK says: “We were happy with the work AMV was doing for us, but it makes sense to appoint Lowe Howard-Spink to the UK business in order to benefit from network synergies.”

AMV has handled the Oral-B business in the UK for the past five years. Electric shaver company Braun is a sister brand to Gillette, and also uses LH-S as its global agency.

Media buying for Oral-B is through AMV group media agency, New PHD which will be unaffected by the change of creative agency.

The Oral-B range includes the Advantage toothbrush, which was advertised on television in the spring. Last year global sales of Oral-B brands were $624m (374m)

Last year according to figures from Register-MEAL, Oral-B spent 700,000 on UK advertising but the company says it has ambitious plans for the brand and is looking to increase its spend over the next year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here